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Beyond Powerful Radio
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Review
"I want to take a moment to thank you for providing the perfect text, for my debut Seminar in Broadcasting class. The chapters and study guides were invaluable, and the students seemed to really like the combination of traditional teaching/interaction and in-studio 'labs' where they put the ideas from the chapters - about formatics, news, commercials, generator/reactor host teams, etc. - into practice. Although I also assigned a second text, Beyond Powerful Radio became the class bible. Much appreciated." --Rich Appel, Adjunct Professor, Seton Hall University and Felician College; Contributing Writer, Billboard "If you have the desire for the work, this account will give the methods and professional standards that help succeed, wherever you are in your broadcast career, whatever your skills level, whether you broadcasting online or on air. This book will help you to develop strong personalities, create exciting internet content, write & present compelling news, become a powerful storyteller, build original programming, strengthen your interviews, show prep and air check effectively, work in multiple platforms, cover news emergencies, and much more. You will find there a Quick Start guide, the handy reminders, the proven principles of powerful radio, which are the core of the author's work. Valerie Geller is internationally acclaimed broadcast consultant and talent coach, she works with top stations and individuals."--NeoPopRealism Journal "Valerie Geller has just saved me hours of time, maybe even days. People who are interested in launching a career in talk radio frequently approach me for advice and insight. This is flattering and I'm always honored and happy to help.From now on I can share a few keen insights and conclude with, "and before you do anything else, get a copy of Beyond Powerful Radio by Valerie Geller." Done and done! It's tempting to call Beyond Powerful Radio the bible of personality radio, but that's not quite accurate. It's more like The Boy Scout Handbook of personality radio, a practical guide with specific techniques for creating effective radio and managing a personality-driven radio station. While Beyond covers the waterfront, from hiring to voice technique to air checking to emergency broadcasting to promotion to sales to websites to research, the book is at its best when it's focused on Geller's real passion: Helping personalities create emotionally resonant spoken-word radio. At the core of the veteran consultant's philosophy is the importance of storytelling and her three cornerstone tenets: "Tell the Truth, Make it Matter and Never be Boring."--Radio-Info.com "Based on the successful books, 'Creating Powerful Radio' and "The Powerful Radio Workbook," this combined edition provides even more methods for preparing and delivering powerful radio content. Valerie Geller explains the techniques of producing and presenting information, storytelling, news,talk and personality radio. New material is provided on: show prep, interview techniques, news, integrating radio and television, promotion and airchecking techniques."--Radiomagonline.com "...the way the text is broken down, students can easily follow along, and all my students have really enjoyed your book. My students are not "book worm" types and just generally struggle with most academic reading. What I love about [this] text is every page is applicable to them, so when we discuss the text, I always ask the question, 'how can you use or apply this idea in your show?'" --Eric Matte, Associate Professor of Communication, Landmark College
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About the Author
International broadcast consultant Valerie Geller is president of Geller Media International. An in demand speaker, Geller presents Creating Powerful Radio and TV/ Digital Media seminars/ workshops. She also coaches individual talent - on-air personalities and producers and works with newsrooms throughout the world. As a trainer/consultant, Geller, the former program director of WABC radio in New York, has worked with more than 500 stations in 35 countries. Her clients include the BBC in the UK, The ABC in Australia, CBS and NPR in the USA. Beyond Powerful Radio is her fourth book.
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Product details
Paperback: 536 pages
Publisher: Routledge; 2 edition (May 8, 2011)
Language: English
ISBN-10: 0240522249
ISBN-13: 978-0240522241
Product Dimensions:
6 x 1.2 x 9 inches
Shipping Weight: 1.9 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
37 customer reviews
Amazon Best Sellers Rank:
#155,464 in Books (See Top 100 in Books)
Very informative and important book for anyone wanting a career in radio, whether talk or music platform! I highly recommend this book! It's a great learning tool for not only talent but, managers, owners and program directors as well. I like that the author provides the reader with examples throughout the sections to give the reader an opportunity to really understand what he/she is reading. This book should stay a staple not only for new talent but, also seasoned radio professionals as an on-going guide, a refresher if you will. I gave it a 5-star rating because I felt it touched on important key points that radio professionals need to know.
After 28 years of being a radio personality, in and out of a Top 5 market, I needed Valerie's book because I was so frustrated at the results of my so-called career. I blamed the industry, consolidation, and incompetent ownership and management. I new feel empowered with new insights, ready to provide my field with more entertainment and revenue-generating performance, thanks to this guide (which I will refer to regularly). I hope my competition doesn't read it!
It's pretty slim pickins' when it comes to literature concerning the production and marketing of quality radio programming. I'm glad she was one of the few who decided to put pen to paper. Great book.
Great, valuable book for anyone in the radio industry.
I've been reading Valerie's Beyond Powerful Radio and as a newcomer to the world of Podcasting I've found this book has been a tremendous value on multiple levels.This is a book that I will be sure to reference as I continue growing as a Podcaster.
If you do radio at all, this is a must have for your library. It covers all aspects of promotion and connection wiht your audience. Love it!
I've been reading thru the book by Valerie and it is very thorough for someone like mewho has been in Radio and TV for more than 46 years. I am considering doingsomething online but haven't made up my mind just yet but the book is full of usefulinformation!
The best book on how to be a radio talk show host or intermediate media star ever written. Valerie knows her stuff. She's been in radio forever. She's worked with all the big stars and she's a real pro. You will learn more from this book than any other out there. She knows it all. She's one of the top media consultants in the world. That's why she gets the big bucks!
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