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Branding: In Five and a Half Steps
Free Download Branding: In Five and a Half Steps
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About the Author
Michael Johnson set up johnson banks in 1992. Since then, he has received dozens of design awards. He is also the author of Problem Solved.
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Product details
Hardcover: 320 pages
Publisher: Thames & Hudson; 1 edition (November 15, 2016)
Language: English
ISBN-10: 0500518963
ISBN-13: 978-0500518960
Product Dimensions:
8.5 x 1.6 x 10 inches
Shipping Weight: 3.4 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
18 customer reviews
Amazon Best Sellers Rank:
#221,050 in Books (See Top 100 in Books)
The best reference on branding I've ever seen — with accurate and updated information on everything from Supreme to Hillary Clinton's campaign for president this year.Includes concrete steps, thought processes, and workflows for anyone looking to do branding work for clients or themselves. I am especially enjoying the graphs where he positions multiple brands against each other to facilitate discussion on where you might want to position a brand in that same space.This book should find a home on anyone's shelf that's involved in the profession of design. Invaluable and a future classic.
This book is what I was looking for when trying to understand my role as a brand identity designer.Michael goes through current, (very current) examples on what steps are being used by which companies and his references are current in the back of the book too.It's well illustrated and clear to read. I think it would be a good addition to bettering your process as a designer.
Really glad to have purchased this book. Like many other branding books, this one is packed with a lot of info to get you to understand branding. It covers a few stories to help guide you.
The clarity of the thinking, the writing, and the organization of this book are BRILLIANT! I absorbed it by reading it daily over breakfast in 15-minute increments, and then thought about Michael Johnson's steps during the day. Filled with illustrations from companies and organizations worldwide, the author shows what worked and what didn't work. If you are in a position to create or revise an existing brand, you NEED this book!
This book is amazing! I've recommended it to publicists and have used it with clients. Very straightforward, passionate, concise, many great case studies and examples.
Bought this for my designer brother in law for Christmas, he loved it.
This book is exactly what I needed! Inspirational and precise. You'll like it!
Great book if you build brands or are a designer interested in branding
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